Blinkit's EMI feature aims to boost customer loyalty by providing flexible payment options for higher-value orders

Blinkit has launched an EMI payment option for purchases above ₹2,999, enabling customers to spread costs over time and potentially making high-value items more accessible. This new feature excludes orders containing gold and silver coins and follows a similar BNPL feature introduced by competitor Zepto.

The Blinkit head Albinder Dhindsa posted on social media X, “We have introduced buying with EMI on Blinkit! EMI options will be applicable on all orders above Rs 2,999 (except orders that contain gold and silver coins) We believe this will improve affordability and enable better financial planning for our customers.

Blinkit CEO Albinder Dhindsa announced the rollout of the EMI feature on X. “We believe this will improve affordability and enable better financial planning for our customers,” he said.

EMI option aims to improve affordability. Dhindsa stressed that the introduction of the EMI payment option is aimed at making things more affordable for customers. It also intends

We have introduced buying with EMI on Blinkit! EMI options will be applicable on all orders above ₹2,999 (except orders that contain gold and silver coins) We believe this will improve affordability and enable better financial planning for our customers. pic.twitter.com/htBrxnKMjk — Albinder Dhindsa (@albinder) October 24, 2024

Zomato -owned quick-commerce platform Blinkit has introduced an EMI (Equated Monthly Installment) option for its customers, allowing them to pay for orders exceeding Rs 2,999 in installments. Announced on Thursday by Blinkit CEO Albinder Dhindsa via a post on social media platform X (formerly Twitter),

This is similar to ecommerce platforms, which have been offering EMI options for a while. The move is aimed at making purchases more affordable for consumers, driving higher spending, especially for big-ticket items.