It will be the first investigation under a new digital markets competition regime that could force the company to change its conduct.

Google is the first company investigated for potential strategic market status under the new U.K. Digital Markets, Competition and Consumers Act.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Britain’s competition watchdog says it’s investigating Google’s search ad business, adding to global scrutiny that the U.S. tech giant is facing

The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

Britain's antitrust regulator said on Tuesday it would investigate Google's search to see how it impacts consumers and businesses, including advertisers, news publishers and rival search engines. The Competition and Markets Authority,

The U.K.’s antitrust regulator has launched a probe into Google LLC’s practices in the search market. The new CMA probe is the first of its kind to have been launched by the regulator under the Digital Markets,

The United Kingdom’s Competition and Markets Authority (CMA) has initiated an antitrust investigation into Google’s market dominance in search and search advertising. This marks the regulator’s first strategic market status (SMS) designation inquiry under the newly enacted Digital Markets,