This week, the denim brand unveiled its 2024 holiday campaign, “Where Holiday Wishes Come True,” starring “Mamushi” Grammy award-winning rapper Megan Thee Stallion. “Your Friends” rapper Hunxho is also featured in the campaign.

Megan Thee Stallion and True Religion are coming together for their Where Holiday Wishes Come True campaign. X users react to the news.

In June’s “Accent,” Megan Thee Stallion rapped, “True Religion, I feel like a stallion, horseshoes on my a**.” Now, the Grammy Award-winning rapper and the denim label are bringing those lyrics to life with their Where Holiday Wishes Come True campaign,

The lifestyle sportswear and denim brand is taking a 360-degree approach to spotlighting the rapper in True Religion's festive and signature styles, with some attitude.