As a shopping editor, I can't help but hit add to cart when I watch a convincing social media video highlighting a new ...

New You” doesn’t have to be as intense as some folks make it out to be. Sometimes, New Year’s resolutions are about small ...

the perfect lip gloss has incredible shine, it's as long-lasting as a lip gloss could possibly be, and it's not too sticky. I don't mind a little bit of stick, but if I see those goopy-goop lines ...

I’m so happy I did! This color is beautiful… My lips were soft after I took the gloss off. Very moisturizing and long lasting!” e.l.f. Pout Clout Lip Plumping Pen: $6, Plumping & Long ...

If there is one thing that keeps people from trying out a bold new lip color, it’s often the daunting thought of constant ...

One writer tried the new Maybelline Teddy Matte Lip Tint that lasts for 12 hours. Read the full review with photos here.

A long-lasting lip with a shiny finish is hard to ... "Instead, I’ll reach for this Benefit lip stain—a bright-red lip color that doesn’t smear or bleed and lasts hours." ...

so it’s important to choose a long-lasting formula if you want your lip color to stay put. At our lab, we spent countless hours researching and testing various lip stains to identify the ones ...

TikTok’s Mikayla Nogueira exclusively opened up to Us Weekly about everything from her makeup hacks to Revlon’s Super ...

Nothing’s more annoying than watching your lip color fade the instant you drink water or eat a meal. Without a doubt, this is the only beauty product I’ve tested that creates a long-lasting ...

this lip tint is featherlight and fuss-free. Another fan explained, “Long-lasting and you can make it look really natural if you add a singular dab of the color to your top and bottom and tap it ...