Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

The former two are my quick measurement tools of choice, when you see a product dimension in one of my Hackaday pieces it will have been measured on one of them. The plastic Vernier caliper has ...

When working with chemical reactions it may be necessary to test the purity of the components you’re using. This is especially true with hobby chemists as they often acquire their raw materials ...

Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how ...

A major challenge for assessing the measurement invariance of a tool like SWLS is the need for a large, global-scale dataset. To meet that challenge, Swami and an international team of colleagues ...

“A Toolkit for Measuring Early Childhood Development in Low- and Middle-Income Countries” offers experts and others a detailed review of the newest tools and how to apply them to successfully measure ...

It is important to have reliable and accurate measurement tools to assess sitting time in different contexts. Objective To validate the Workforce Sitting Questionnaire (WSQ), an adapted measure of ...

US – Audience measurement firm Comscore has added a unified content measurement feature to its platforms. The cross-platform tool, called Comscore Content Measurement, provides content owners and ...