If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for ...

The wording of its deal structure aside, Rokt’s acquisition of mParticle comes somewhat out of left field, because why does it need a CDP? Almost exactly one year ago, Rokt acquired AfterSell, a ...

We are thrilled to join forces with the mParticle team to accelerate bringing our vision to life, enabling everyone to unlock the moments that matter most." "Our mission at mParticle has always ...

Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...

Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million ... The customer data platform (CDP) sector has seen significant consolidation ...

Ltd.) "Across billions of ecommerce transactions, we have seen joint clients achieve much better consumer and business outcomes when using mParticle – up to 50% better," said Bruce Buchanan ...