The wording of its deal structure aside, Rokt’s acquisition of mParticle comes somewhat out of left field, because why does it need a CDP? Almost exactly one year ago, Rokt acquired AfterSell, a ...
Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...
Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million ... The customer data platform (CDP) sector has seen significant consolidation ...
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