Starbucks’ new CEO Brian Niccol is planning a menu upgrade, but will it bring back customers?
Brian Niccol, the newly appointed head of the coffee chain, has outlined a plan to simplify the company’s menu and reassess its pricing strategy. The move comes as global sales declined by 7% between July and September 2024, with the downturn most pronounced in China, where sales dropped by 14%.
Starbucks Analysts Bullish On CEO Brian Niccol After Tough Preannouncement: 'Zeroing In' On Right Issues
Analysts are weighing in after Starbucks Corp. (NASDAQ:SBUX) on Tuesday reported worse-than-expected preliminary fourth-quarter results and suspended its guidance for 2025. The Details: In a surprise move,
CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...
Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by addressing staffing and ...
Starbucks Chief Executive Brian Niccol announced Tuesday that the Seattle-based coffee chain needs to "fundamentally change" ...
CEO Brian Niccol said the chain will address issues with its complex menu, pricing architecture and mobile order and payments ...
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...
Starbucks’ new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company’s coffee ...
Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s ...
The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.
The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...
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