AAC’s #DriveToZero campaign combined in-person events with digital outreach, facilitating broad community involvement.

Smart+ is the newest automated performance solution by TikTok. This week, TikTok introduced Smart+, a new automated ...

Hills Advertising LLC’s Sami Al Mufleh explains why practicing sustainability in OOH advertising is essential rather than ...

WSJ Tech Live Qatar by Dow Jones will launch in December 2025, and will occur annually for the next five years.

At Campaign Middle East, our aim is to become a reflection of the marketing, media, and advertising industries across the MENA region. With 2025 around the corner, we want to hear from you, the ...

Powered by Publicis Groupe, the Maheerah Programme is part of a wave of empowerment, education, and professional development ...

“A considered approach is needed to overcome skepticism, with many not trusting what companies claim about ESG. Business is ...

L’Oréal Middle East speaks to Campaign about its recent For The Future 2024 summit, and its ESG goals across its brand ...

Havas Media's Jamie Seltzer and Mary Anne He discuss KPIs and metrics, combining data sets for insights, as well as data ...

The anniversary campaign was launched in tandem with a special edition kit – a collaboration between Puma and Al Hilal.

After six years in Dubai and Lebanon, communications agency Around the Clock Communications (ATC), has opened its third ...

Team Red Dot's Aseem Bhandari explains the psychology behind effective outdoor advertising and the nuances of 'unforgettable' ...