The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...

TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...

Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...

Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform ...

T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.

Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech ...

On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...