An industry group representing cable and internet providers sued along with two others on Wednesday to block a U.S. Federal Trade Commission rule that requires companies to offer simple cancellation mechanisms for subscriptions.

Trade groups for cable providers, online advertisers and other businesses sue to block an FTC rule that would make it easier to cancel subscriptions.

Trade groups representing advertisers, newspapers, and surveillance providers also want to stop an FTC rule meant to make it easy for consumers to cancel subscriptions.

The trade group representing the U.S.’s largest cable operators and programmers is among three associations that sued the FTC, seeking to block the agency’s newly adopted “click-to-cancel” rule — which is designed to let consumers more easily cut the cord on subscriptions.

The FTCs new rule wants to put an end to this by requiring companies to make it easy to unsubscribe as it is to purchase a subscription in the first place. That's especially true for auto-renewals and free trials that automatically convert into paid memberships after the trial expires.

Three groups that represent businesses in the technology and entertainment industries are suing the Federal Trade Commission to block the Biden administration’s new “Click to Cancel” rule, which proponents say would make it easier to cancel subscriptions.