As Trump and other conservatives wage a battle against DEI policies, Pacific Northwest companies set their own courses.

More than 18,000 Costco workers are preparing to strike unless the company agrees to a contract that reflects its record-breaking profits by 31 January. The Teamsters union, which represents the employees,

"Costco should treat every person equally and based on their merit, rather than based on divisive and discriminatory DEI practices. That reflects President Trump's executive order encouraging 'the Private Sector to End Illegal DEI discrimination and Preferences.'"

Amazon has no challenger in e-commerce, and it also has unprecedented opportunities in generative AI. Costco has a reliable membership model that breeds loyalty, and it also pays a dividend. Costco stock is more expensive than Amazon stock.

Attorney General Alan Wilson's office sent a letter to Costco's leadership demanding they remove their DEI policies within 30 days.

As the Trump administration takes aim at diversity, equity and inclusion, major retailers are dialing it back. However, Costco swam against the tide at its shareholder meeting.

As anti-DEI directives are spilling out of the White House from the Trump Administration, Costco's shareholders voted decisively to reject a conservative proposal.

However, Costco just won the battle against the anti-DEI proposal as its shareholders strongly voted against it during the annual meeting. More than 98% of the company’s shareholders rejected the proposal, which requested a report on the risks associated with maintaining its DEI efforts.

Minneapolis-based Target Corp. is No. 7 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America, with nearly 2,000 locations. Walmart U.S. is No. 1 on The PG 100, while Costco is No. 3. PG also included all three companies on its Retailers of the Century list.

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