Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.

Netflix reaffirmed its dominance of the streaming video market on Tuesday, as its mixture of live sporting events, popular returning series - and singular moments, such as a football halftime performance by Beyonce - helped attract a record number of subscribers over the holiday quarter.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members.

The Big Red N is flexing its power. Netflix shares zoomed to new all-time highs Wednesday, to nearly $1,000 per share, after the streaming giant posted strong Q4 subscriber additions and announced a series of new price hikes.

Netflix stock (NFLX) surged, after the streaming service reported the highest-ever level of quarterly subscriber gains and said it plans to raise U.S. prices across the board. In recent premarket action,

Netflix said it's boosting the prices for its subscription plans for U.S. subscribers starting today, a move that comes as the streaming service is making an expansion into live programming. Netflix said it added almost 19 million subscribers during the holiday season quarter,