Many original “PSL holders” still remain with the team ... Sports marketer Max Muhleman (left) helps hold up a sign promoting the Carolina Panthers’ candidacy as an NFL franchise.
Muhleman's marketing plan for the Panthers included landing three NFL preseason games in Raleigh and Chapel Hill, North Carolina ... invented the concept of the PSL, where fans could pay a ...
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
Muhleman's marketing plan for the Panthers included landing three NFL preseason games in Raleigh and Chapel Hill, North Carolina ... invented the concept of the PSL, where fans could pay a ...
Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.
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