In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

Something Gen Z wants people to stop doing altogether is romanticizing hustle culture. They know what everyone says about them, behind their backs and to their faces — Gen Z doesn’t want to work and ...

Regulars at The Elm Tree Inn have rallied together in a bid to save their favourite boozer – and even created a 'Gen Z'-style video to get fellow publicans on board ...

It has become easier than ever to showcase who you are or how unique you are. The problem is Gen Z is trying so hard to be unique that uniqueness has become ubiquitous and not unique at all. In a ...

As 2025 unfolds, a new report by Match Group’s YUZU, a rising social and dating app, reveals transformative trends in how Generation Z connects. Dubbed the ...

A recent US survey found that 80% of Gen Z and younger millennials "believe in astrology". In addition, the "astrology" hashtag on TikTok includes 4.5 million videos, spending on fortune-telling apps ...

Zoomers have gained a reputation for being old before their time — eschewing wild parties and alcohol in favor of sobriety and staying home. But some fed-up members of Gen Z — those born between the ...

The teacher recounted how the student's unexpected comments to her made her feel "paranoid" about her privacy and safety.

These mental health confessions are taking over TikTok. That's because Gen Z uses humor as a way to cope with mental health ...

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as ...

While these differences keep life interesting, they also create moments of tension that feel like we’re all speaking entirely different languages. Whether it’s about work ethics or social media habits ...