Gen Zers and millennials are growing more selective about buying dupe products due to financial pressure and pushback against overconsumption.

TikTok’s Mikayla Nogueira exclusively opened up to Us Weekly about everything from her makeup hacks to Revlon’s Super ...

When it comes to viral makeup products that deserve all the hype, bronzing drops are at the top of our list. They provide a ...

Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last ...

These days it seems like there is a dupe for everything. And that’s because people want high-quality products but not the ...

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...