Gen Zers and millennials are growing more selective about buying dupe products due to financial pressure and pushback against overconsumption.

TikTok’s Mikayla Nogueira exclusively opened up to Us Weekly about everything from her makeup hacks to Revlon’s Super ...

When it comes to viral makeup products that deserve all the hype, bronzing drops are at the top of our list. They provide a ...

Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last ...

These days it seems like there is a dupe for everything. And that’s because people want high-quality products but not the ...

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

“If there’s any fear, it’s that were too ignorant to save ourselves or our planet,” she said in a December 26 video arguing many buyers may have purchased the dupe just because it went ...

Enter, cheaper alternatives to Hermès’ Birkin bag. These dupes have been designed by brands like Kamugo, BESTSPR, YMTQ and Judy, and are listed on Walmart’s site. As per CNN, Kamugo says it produces ...

But the mega retailer just made a move that will likely make them much more money than the 1-2 real Birkins they sell a year: an $80 dupe that has already flown off shelves since dropping online ...

Since becoming a freelance writer in 2019, Emily has developed significant experience covering viral pop culture ...

Create the perfect pout with this lip duo featuring a hydrating liquid lipstick and lip gloss, offering bold color and glossy shine that lasts all day while keeping lips moisturized and ...

Walmart's Birkin Bag has grabbed a lot of attention for its cheap price and features similar to Hermès Birkin handbag (Image via Cindy Ord/Getty Images) The Walmart Birkin Bag is getting a lot of ...