I'm a hardcore drugstore makeup gal. My vanity is full of ELF products, Colourpop eyeshadow, and NYX lip oils, but when it ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

No stranger to advanced technologies, cosmetics firm L’Oréal is partnering with IBM on GenAI capabilities to support its ...

Social media has become one of the quickest and most impactful ways to build a brand, market, and sell out a product. Sabrina ...

One reviewer raved, “Milky Nu is a total [affordable alternative] for Dior Addict Lip Glow.” This $10 lip oil delivers sheer color, plump, hydrated lips, and all-day smoothness, thanks to ingredients ...

You guys.. these Madewell jeans are AMAZING. I love Madewell denim in general, and these super wide leg jeans with cuffed ...

When it comes to makeup, nothing is more timeless than a fiery red lip. And it seems like our favorite stars agree. Get all ...

Some of the biggest brands (Dove, e.l.f. SKIN and Lancôme!) in the beauty business have come out with solutions for dry skin, ...

"During times of hardship, the sale of items like lipstick go up - even though sales of other items in the economy continue to fall," said Finance Editor Gemma Acton. "During the GFC, L'Oreal, the ...

Carla Wolf, 66, is an artist and wanted a fun and fresh new look for the new year.

Beauty expert Nadine Baggott has shared her top beauty trends for 2025 and has revealed one serum for getting 'glass skin' – ...