Are you a woman who finds it impossible to leave the house without wearing that flawless pout? This is the most universal ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Long-lasting lipstick is formulated to stay put for up to 24 hours. Unlike regular lipstick, it won’t transfer stubborn ...

If you want the effects of a longwear lipstick and the finish of a glittery gloss, opt for one of the newer shimmer shades of ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Fans look to Ina Garten, the popular cook known as the Barefoot Contessa, for all sorts of recommendations, including her ...

In December, Revlon reintroduced Super Lustrous Glass Shine Balm in five returning shades and added five newbies, each in a fresh white case. Better yet, the brand says the balm is now 40% more ...

Whether you’re in a mood to make some bold statements or keep it to subtle elegance, these must-try new lipsticks offer ...

Rhode's lip liners have finally landed. Come January 30, you can officially order Peptide Lip Shape, a "volumizing lip shaper ...

Make Up For Ever! Lip gloss forever and ever! Now, finally, the two can coexist... together. Yes, it's true: Make Up For Ever ...

As it turns out, I might be. I scrolled through Amazon’s beauty and personal care bestsellers list the other day, and was ...

Revolution Beauty's Wifey Dusky Pink lipstick is a long-lasting lipstick that's a perfect dupe for Charlotte Tilbury's Pillow ...