Charlotte Observer27d
Max Muhleman, pioneering sports marketer who helped launch Panthers and Hornets, dies at 88
The Panthers started selling PSLs as a way to finance the stadium that Richardson wanted to build in uptown Charlotte well before the city was awarded an NFL team. The Panthers had already sold ...
Legendary Sports Marketer Who Helped Start NFL, NBA, NASCAR Teams Dies
Charlotte-based teams in the NFL, NBA and NASCAR owe their origin story to the vision of a legendary sports marketer who died Saturday at age 88.
Newsday27d
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
That is when Muhleman invented the concept of the PSL, where fans could pay a one-time fee for the annual right to buy season tickets. The Panthers sold more than 55,000 PSLs and the millions ...
ESPN27d
Max Muhleman dies at 88; helped Charlotte land pro teams
That is when Muhleman invented the concept of the PSL, where fans could pay a one-time fee for the annual right to buy season tickets. The Panthers sold more than 55,000 PSLs and the millions ...