NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison & Wall media analyst Brian Wieser believes Peacock accounted for 25% of the company's national ad revenue.

Comcast beat Wall Street expectations for its fourth quarter of 2024 as Peacock continued to narrow its losses and "Wicked" helped the studios business defy gravity with an 85% increase in profit to $569 million.

Comcast, led by chairman and CEO Brian Roberts, reported fourth-quarter and full-year results for its entertainment unit and other operations.

Peacock is diving into the world of counterfeit luxury goods with its latest series pickup. The NBCUniversal-owned streamer has ordered a crime drama called Superfakes from writer and showrunner Alice Ju (Poker Face,

Peacock has given a series order to a new crime drama called Superfakes from the Emmy Award-winning Alice Ju (Beef, Poker Face). Superfakes follows a small-time Chinatown luxury counterfeit dealer who enters a dangerous black market underworld in order to fund a life of suburban respectability for her family.