Which really got me thinking about that Glossier theory... Ulta (@ultabeauty) also left a fishy comment, full of eyeball ...

Brands are going to make mistakes." Customers also wanted to buy Glossier products at familiar, ubiquitous beauty retailers like Sephora and Ulta, so the brand became available in 650 third-party ...

Ulta Beauty’s accelerator is one of the ways ... Direct-to-consumer beauty brand Glossier operates a similar program. In July, the brand announced the 2023 grantees for its grant program ...