That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

But funny enough, vanilla is anything but safe in the perfume world: Some people loathe any fragrance with vanilla notes. (Usually the extends to anything that smells edible—a "gourmand ...

Zach Edey returns to the top 5 while new faces enter the mix in our latest rookie rankings. Steve Aschburner Despite New Orleans’ losing streak, Yves Missi is progressing & moves up to No. 2 in ...