A whopping 76% of Lyriq customers come from a rival brand and that’s exactly what Cadillac needs to continue growing.

Dolby Atmos music is a standard feature of the new Cadillac IONIQ, which brings the number of Atmos-equipped cars to 20.

Dolby currently has partnerships with 20 automotive markers to develop in-car spatial listening experiences, with a majority ...

Cadillac Optiq deals include local market leases on the new all-electric subcompact luxury crossover, plus a $7,500 EV tax ...

With the upcoming Vistiq three-row SUV and new Optiq, Cadillac’s electric vehicle lineup now has an analogue for every gas-powered SUV in its fleet. Their sizes don’t align directly ...

Most customers still prize gas-powered SUVs, and 2025 will bring remakes of popular models like Expedition, Navigator, Yukon ...

Cadillac sales were up last year thanks to strong demand for the Escalade and Lyriq. The CT4 and CT5 experienced double digit ...

Dolby expands its in-car entertainment technology at CES 2025, with increased support for Dolby Atmos in vehicles and the ...

For CES 2025, Dolby invited me to its setup at the Nomad Hotel to experience Atmos music in a Cadillac OPTIQ, the company’s new “entry-point” luxury EV. The Cadillac partnership is Dolby’s ...