In an interview with the TODAY Show on Jan. 15, author Jim Murphy reflected on the overnight success of his self-help book 'Inner Excellence,' after Philadelphia Eagles player AJ Brown was seen reading it during a game on Jan.

After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”