Microsoft is launching artificial intelligence-driven “autonomous agents” for its Copilot software, the company said Monday, in a move seemingly made to push Salesforce on customer management software.

Salesforce has also touted the potential of AI agents, tools that some analysts say could provide companies with an easier path to monetizing the billions of dollars they are pouring into AI.

“Grounding is a process by which Copilot assigns extra context and content to the prompt, which will make the response more relevant to what the user requires,” Microsoft MVP Jason Wynn said as reported by Techfinity last August.