Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

On Tuesday, hours before Bronny and LeBron are set to potentially make history as the first father-son duo to ever play ...

The Lakers tip off at 10 PM EST, and according to ESPN NBA reporter Brian Windhorst, the expectation is that Bronny will ...

Being the son of the team's star player apparently doesn't get Bronny James out of being pranked. In fact, it doesn't even ...

Bronny learns the hard way that the rookie hazing can hit home when your dad is on your team in a new Nike spot.

Smith questioned Brown over why he thinks an unnamed source stating how they feel a person is perceived would be considered bad. Brown noted that he can accept judgement to a point, but that the ...

Rutgers athletics is in the market for a new apparel partner. Its biggest stars have shown a clear preference.

The Lakers drafted Bronny James with the No. 55 overall pick in June. Bronny is now teaming up with his father, LeBron, and ...

The defending champion (yuck) Boston Celtics face New York, while Minnesota and Los Angeles clash out west.

Reports of when Bronny and LeBron James will share the court together for the first time on Los Angeles Lakers Opening Night.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.