CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...

Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...

A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but ...

Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...