Search Engine Land » Analytics & conversion » The age of personalization: How to prepare when nobody’s prepared Opinions expressed in this article are those of the sponsor. Search Engine Land neither ...

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

Search Engine Land » SEO » Search traffic benchmarks report for 2024 Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...

Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.

Search Engine Land » SEO » How to optimize PPC customer acquisition cost for B2B Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.