Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...
Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...
TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...
TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform ...
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech ...
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets ...
New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...