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TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard
TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media ...
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TikTok Becomes Unavailable in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard
TikTok Becomes Unavailable in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to ...
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Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost
News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov ...
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Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising
Through this partnership, Axis will gain access to Edge226’s premium inventory for in-app and CTV advertising, ensuring ...
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The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight
This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the deal expected to close later this quarter. Meanwhile, T-Mobile is acquiring OOH ...
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Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year
Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts ...
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Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...
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The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase
News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase The Trade Desk ...
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Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans
AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the ...
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UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024
In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry. Rewinding to the ...
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Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth
Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s ...
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Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins
Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo by Janelle Gale, Meta’s vice president of human resources, claims that the company is ...