The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...

Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.” ...

Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.

California Pizza Kitchen has lined up a new roster of agencies following a competitive review, according to a press release. Iris was named agency of record for brand, creative and social. Blue Engine ...

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.