A team that finished one season 5-12 would rarely be considered the best-positioned to win the divisional crown the very next ...

Many original “PSL holders” still remain with the team ... Sports marketer Max Muhleman (left) helps hold up a sign promoting the Carolina Panthers’ candidacy as an NFL franchise.

Muhleman's marketing plan for the Panthers included landing three NFL preseason games in Raleigh and Chapel Hill, North Carolina ... invented the concept of the PSL, where fans could pay a ...