Many original “PSL holders” still remain with the team ... Sports marketer Max Muhleman (left) helps hold up a sign promoting the Carolina Panthers’ candidacy as an NFL franchise.
The story of how the PSL became a misunderstood marketing ... Muhleman played a simlar role with the NFL's Carolina Panthers in 1993. He was also an early supporter of Rick Hendrick, who went ...
The Carolina Panthers will have a laundry list of needs heading into the NFL offseason, but one of their biggest holes is definitely their pass rush. The Panthers tallied just 32 sacks in 2024 ...
Max Muhleman, who revolutionized seat licensing and helped bring pro sports to Charlotte, dies at 88
Muhleman's marketing plan for the Panthers included landing three NFL preseason games in Raleigh and Chapel Hill, North Carolina ... invented the concept of the PSL, where fans could pay a ...
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