In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

Something Gen Z wants people to stop doing altogether is romanticizing hustle culture. They know what everyone says about them, behind their backs and to their faces — Gen Z doesn’t want to work and ...

Regulars at The Elm Tree Inn have rallied together in a bid to save their favourite boozer – and even created a 'Gen Z'-style video to get fellow publicans on board ...

It has become easier than ever to showcase who you are or how unique you are. The problem is Gen Z is trying so hard to be unique that uniqueness has become ubiquitous and not unique at all. In a ...

As 2025 unfolds, a new report by Match Group’s YUZU, a rising social and dating app, reveals transformative trends in how Generation Z connects. Dubbed the ...

Zoomers have gained a reputation for being old before their time — eschewing wild parties and alcohol in favor of sobriety and staying home. But some fed-up members of Gen Z — those born between the ...

A recent US survey found that 80% of Gen Z and younger millennials "believe in astrology". In addition, the "astrology" hashtag on TikTok includes 4.5 million videos, spending on fortune-telling apps ...

The teacher recounted how the student's unexpected comments to her made her feel "paranoid" about her privacy and safety.