Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

A targeted campaign to attract younger audiences and gamers is behind the bizarre animated live streams of big matches during ...

While the Australian Open TV YouTube channel is broadcasting matches live, it doesn't hold the broadcast rights for the ...

Maybe attending sports events in person is too been-there, done-that in the modern age. The Australian Open is getting in on ...

Novak Djokovic wandering across the court to have a chat with coach Andy Murray mid-match has been one of the more novel ...

Tennis Australia has transformed the world's best players into animated versions of themselves to bypass broadcast ...

Several fans pointed out that the animated avatars representing the players on the Australian Open's YouTuber steaming look ...

The Australian Open is getting in on the newest trend in the sports world by re-creating tennis matches in video-game form ...

The Australian Open has implemented a cheeky workaround for international viewers that dodges its own broadcast obligations.

Even in this world, the whole concept is a blast—fingers (and fully rendered clothes, unfortunately) be damned. You can see ...

The Australian Open might look a little different this year if you’re livestreaming it on YouTube. That’s because the ...

The Australian Open's official YouTube channel will feature select matches in animated form for free throughout the ...