Sam Altman’s cryptocurrency venture, Worldcoin, which scans the irises of people from around the world in exchange for a payment in crypto, is rebranding itself to just “World.” The company has shifted its strategic focus away from crypto and into human identification in a world where AI is omnipresent.

The ambitious identity-verification project Worldcoin, now called World, wants a future where humans are “orb-verified.”

Worldcoin, the cryptocurrency / human identity network / UBI project co-founded by OpenAI CEO Sam Altman, is now known as World. Along with the name change, World introduced an updated version of its eyeball-scanning Orb device which is designed to solve a problem that does not currently exist: authenticating that someone is human “in the age of AI.

Worldcoin, the Sam Altman co-founded "proof of personhood" crypto project that scans people's eyeballs, announced on Thursday that it dropped the "coin"

Worldcoin (WLD), the cryptocurrency project that uses eye-scanning technology to create an identity network, has rebranded.

Launched as Worldcoin, now simply “World,” the startup will focus on verifying users are human, in an age of AI and bots.

The rebranded Worldcoin endeavor says its data collection efforts are about AI security. Critics aren't so sure.