"Just because companies "slap a 'privacy' or 'clean room' label on an offering doesn't make it so," says AppsFlyer VP Business Development Tami Harrigan, Extensive collaboration among companies in the ...

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Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would ...

The new campaign — "The Real Taste of California" — features a 9-inch spokesman, Tiny Rancher Call, with a big message. He extols the virtues of the olive oil in "Pesto," "Dry Salad" and "Meet Cal." ...

The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.

There are many things General Manager for Yahoo DSP Adam Roodman wants to accomplish this year, but he highlighted three to support advertisers and publishers.

Spots for this menswear company use big, disarmingly original dance and hand moves to convey the need to laugh and loosen up.

Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americas in addition to his ongoing role as EVP-global COO ...

Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.

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