Looking forward, the LMC forecasts “an increase in 2025 digital revenue led by an uptick in consumer and advertising revenue associated with the continued maturation of video-focused efforts, ...

Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream will roll out at national retailers the week of Jan. 20.

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Microsoft has released a pay-as-you go AI model allowing businesses to use on-demand agents for routine tasks, while Google now includes some AI features in its paid services for free. The tools will ...

Shoppers still prefer email by a wide margin over social media, Optimove reports in this year's marketing fatigue report.

"Just because companies "slap a 'privacy' or 'clean room' label on an offering doesn't make it so," says AppsFlyer VP Business Development Tami Harrigan, Extensive collaboration among companies in the ...

Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americas in addition to his ongoing role as EVP-global COO ...

Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would ...

The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...