As for finding the pink for Glinda’s bubble dress, Tazewell looked at the original 1939 film “The Wizard of Oz” and the dress ...

From Wicked-themed tech to shoes, bags, beauty essentials and other magical goodies to help you channel the energy of Wicked.

Whether you consider yourself a Glinda, an Elphaba or a little bit of both, you’ll find these Ozmopolitan products positively ...

When can fans expect Ariana Grande and Cynthia Erivo to stop dressing in their "Wicked" characters' designated colors? A look ...

With just one month to go, Ariana Grande also appears to be buzzing with excitement. The 31-year-old singer shared a countdown to the big day on Instagram with a carousel of never-before-seen pictures ...

In partnership with Universal Pictures, Starbucks has brought the magic of the globally-popular musical into beverage form ...

If there’s one thing the Wicked marketing campaign proves, it’s that successful strategies tend to play out over and over ...

The beverage company is defying gravity with new drinks and drinkware inspired by the upcoming film. The Ozians are all set ...

Wicked, the musical is based on Gregory Maguire’s 1995 novel, Wicked: The Life and Times of the Wicked Witch of the West, ...

I’m in for one long day in the Emerald City. As part of an all-out marketing blitz, Wicked has teamed with Starbucks to ...

Kim Kardashian and her famous sisters gave an inside look at the VIP screening, featuring pink and green decor to symbolize the film’s character’s Glinda and Elphaba.

Did Kim Kardashian and Ariana Grande discuss the Pete Davidson of it all during their recent hangout? Us is dying for details ...