Early Bird Entry Deadline. 30 December 2024 (Monday) Final Entry Deadline. 30 January 2025 (Thursday) Shortlists Announcement. 19 February 2025 (Wednesday)

Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.

The great corporate pretence is finally over From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

Dec 27, 2024 · In a country where celebrity brand ambassadors once dominated advertising campaigns, India’s marketing world had a tryst with a new player: virtual influencers. As these AI-powered digital personas made their presence felt on social media channels throughout 2024, can brands ignore them for long ...

Dec 19, 2024 · Mindshare, a GroupM company, has partnered with UltraTech Cement to design a tech campaign, ‘UltraTech Se Poocho’ (Ask UltraTech). This initiative uses AI Vision, augmented reality (AR), and generative AI to transform the home-building journey for millions of Indians by converting the UltraTech logo into a dynamic home-building expert.

Oct 24, 2024 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

Dec 24, 2024 · Glance, a smart lock screen platform provider, has partnered with Amazon MX Player, the free video streaming service by Amazon. The partnership combines more than 23.5 crore smart lock screen device users in India with Amazon MX Player’s shows, to help audiences find and consume fresh streaming content.

Nov 18, 2024 · Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Independently verified by MediaSense (formerly part of PwC), these awards honour agency excellence at …

Dec 27, 2024 · The advertising and marketing industry in India is poised for steady growth, with a 9% increase in hiring intent, according to the latest Career Outlook Report HY2 by TeamLease Edtech.

Dec 30, 2024 · The advertising industry in India experienced several leadership moves throughout the year, with agencies firming up their core teams with top management hires. From creative geniuses to leaders with sharp business acumen, these hires signify organisational transformation capabilities that agencies ...