Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

The Top 5 Most Important Topics To B2B Marketers. Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding…

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Oct 24, 2024 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The …

About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover …

Human Connections, Smart Data, Real Results: The Personalization Blueprint. Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with…

2023 State Of Account-Based Strategies: Marketers Lean Into Intent Insights, AI & Hyper-Personalization To Deliver Cutting-Edge Campaigns. Two decades have passed since ABM …

B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and for good reason. After nearly two years of digital-only connections, face-to-face …

It’s difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new …

The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The …