Jan 13, 2025 · Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.

Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed results.

Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …

May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.

Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...

Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when discussing the company’s latest earnings results.; Long-term sports partnerships are a pillar of the strategy, with leadership calling out recently extended agreements …

Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...

Nov 14, 2024 · Dive Insight: Target is taking an unusual approach for the holidays, running two distinct marketing campaigns for the first time. The strategy was informed by consumer insights that revealed many people believe the season becomes a stressful and “transactional chore” as the calendar advances, according to the announcement.

Nov 21, 2024 · Dive Brief: Mobile game Monopoly Go! is highlighting the social aspects of its gameplay in a star-studded global campaign, per details released by the game’s maker, Scopely.; The campaign, the first for the popular mobile game, features actors Jason Momoa, Keke Palmer and Chris Pratt as themselves and Will Ferrell as the voice of the iconic Mr. Monopoly.

Sep 3, 2024 · Dive Brief: Maybelline New York is bringing back “Maybe It’s Maybelline” as a jingle tailored to social media, according to a press release. The modernized “Maybe It’s Maybelline” attempts to capture the spirit of New York City and a sense of inclusivity and uplift.